HPBA’s Chairman, Dick Hoffman, spent years as a successful retailer. When he took over as our Chairman, he envisioned a one-stop landing page on the HPBA website for retailers to find useful tools and information. We are thrilled to announce the launch of the Retailer Toolkit! This webpage has helpful tips and links for every retailer. We have webinars hosted by experts in marketing, selling, and even how to operate safely during a pandemic. We’ve got tips on how to talk to a reporter, templates for press releases, and links to information about advocating for your store and the industry. Do you have questions about research, or how to save money from our Affinity Partners? You’ll find it on this new webpage. We are eager for feedback or suggestions, so please reach out to Diane Dellen with your ideas.