Burn & Learn

Burn & Learn

August 24-25 – Kalahari Resort & Convention Center – Sandusky, OH

Join us for the only in-person training and networking event in our 4-state region this summer!

MidStates HPBA’s Burn & Learn 2021 offers members the opportunity to earn CEUs towards their NFI and CSIA certification while attending education sessions and hands-on training designed to improve and grow your business. In addition to education, members can:

  • meet industry experts and network with your peers
  • sharpen your skills and learn new ways to increase your bottom line
  • become an NFI Certified Professional
  • enjoy a delicious meal at our annual Tailgate Party
  • view the latest products and services
  • bid on products donated by our sponsors


Burn & Learn Agenda

Tuesday, August 24
10 AM – 5:30 PM

Technical Workshop
Gas Hands-On Training

Day 1 of Gas Training Event

Business Workshop
Business Strategy & Sales Sessions

Tim Reed of Reed Marketing LLC where he helps business leaders in the hearth industry win by simplifying their sales process. Starting as an installer and eventually moving into sales and leadership, Tim grew his company’s retail division by millions while raising up team members to take his place in the business. Tim will present on how to build a successful training program, building a framework of success for the showroom and how to survive the next 6-12 months in this post-COVID World. Complete sessions descriptions below.

Tuesday, August 24
6 PM – 9 PM

Grab your favorite sports jersey and join us for a delicious dinner prepared by our sponsors during our annual Tailgate event. Preview the top grills in action, view the latest products in our outdoor burn area, and bid on fabulous products generously donated by our sponsors.

Wednesday, August 25
8 AM – 10 AM

MSHPBA, HPBA, and Government Affairs Update
Take a few minutes to learn what is new in your affiliate and at HPBA national and how to fully utilize your member benefits.

Wednesday, August 25
10 AM – 12 PM

Everything Retailers Need to Know about the Biomass Tax Credit
Our panel of guest speakers will walk attendees through the new Biomass Stove Tax Credit (25D): what qualifies, what’s covered, how to capitalize on this new opportunity, walking customers through the process, what the future holds, and more.

Wednesday, August 25
8 AM – 6 PM

Day 2 of Gas Training Event
Complete your gas training by becoming NFI certified. Purchase of exams not mandatory to participate in the review course. Additional details below.

Business Education Sessions

presented by Tim Reed, Reed Marketing, LLC

August 24, 2021 – 10 AM – 5:30 PM

Six Weeks to Sales

Tim will share his tools and tips for building a new training program for any new salesperson. This process can produce salespeople that can sell $600,000 to $1,000,000 in the seasons that follow. Dealers will build their own training program that can be used right away for new hires in their company.

Building the Framework of a Successful Showroom

This course will cover the nuts and bolts of what it takes to build a showroom process that works—and can grow.

  • Traffic Counter
  • How many estimates per week do we need to write up?
  • Should companies offer free in-home visits or charge for them?
  • What kind of sales goals should I set for my team (and how)?
  • What is success for your business?

Surviving in a Post-COVID World: How to navigate the chaos of the next 12 months

The next 6-12 months will be some of the hardest that we have ever experienced in our industry. This course will provide a roadmap to navigate the chaos and come out ahead. In it we will cover:

  • How to hold manufacturers with a loose grip
  • Why distributors can help your business this year like never before
  • How to streamline your installation backlog with job codes
  • Why scheduling strategically is more important than ever
  • How to make it easy for the customer—when no one else is

2-Day Gas Training

August 24-25, 2021

Building on 2019’s success, this year’s Burn & Learn features a two-day Gas Training event complete with Hands-on Training and NFI Certification.


Day 1 August 24 – Operation and Troubleshooting of IFT Ignition System
This hands-on course taught by Hearth & Home Technologies with the help of Williams Distributing offers an understanding of the sequence of operation of the IntelliFire Touch gas ignition system. 

Day 2 August 25 – NFI Gas Certification
Complete your gas training by becoming certified. The NFI Gas Certification is a rigorous exam covering a wide variety of topics that pertain to the proper planning and installation of gas hearth appliances, including ignition systems, burners, fuel delivery, codes and standards, draft and ventilation principles, and more. Register today to receive your study materials.

Installers and service personnel, do you need to brush up on your skills before the selling season? Owners, do you have new employees who need training? If so, you do not want to miss this event!

Space is limited, so reserve your seat today.

Tailgating Done Right

Tuesday, August 24 • 6-9 pm

Grab your favorite sports jersey and join us for a delicious dinner prepared by our sponsors during our annual Tailgate event. Preview the top grills in action, view the latest products in our outdoor burn area, and bid on fabulous products generously donated by our sponsors.

Hotel Reservations

Kalahari Resort & Convention Center
7000 Kalahari Dr
Sandusky, OH 44870

$159 per night, plus tax and fees


Online: https://bit.ly/3pH8zBb

By Phone: Call (877) 525-2427 and give them booking ID 36211.

If you should have any issues reserving your room, please call our office at (314) 400-2116.

Cut-off date for hotel reservations is Monday, July 26. After July 26, MSHPBA and the Kalahari cannot guarantee the discounted room rate.

Burn & Learn 2021 Sponsors